2023-09-29 Robert Wacker> Secondary placement at the POS – what is important in display design and production? In food retailing, we have known for many years the secondary placement of products as a successful model for ... read more
2023-08-31 Robert Wacker> Wilhelm Gregg – a life for horticulture An institution of German horticulture has retired on 30 June 2023: Our esteemed colleague and partner of many years, ... read more
2023-07-14 Marketing is like gardening Nothing is as constant as change, Heraclitus knew more than 2500 years ago. This insight seems more relevant than ever ... read more
2023-05-30 Robert Wacker> Addressing target markets individually – opportunities abroad Are there opportunities abroad? Many companies produce plants for regional markets and from time to time ask ... read more
2023-05-03 Robert Wacker> What is important for the introduction of a brand? Even in the "green industry" we talk about "brands". Not infrequently we look at names like Apple, ... read more
2023-02-24 Wilhelm Gregg> IPM 2023 After a 2-year break, the IPM took place again in Essen from 01/24-27/23. read more
2023-01-23 Robert Wacker> Does climate change have an impact on shopping behaviour? Over the last few months, many surveys have indicated that more than 50% of all consumers want to change their shopping ... read more
2022-12-16 Color of the year 2023 'Viva Magenta' An unconventional hue for an unconventional time. Pantone's Color of the Year 2023, Viva Magenta 18-750, vibrates ... read more
2022-11-22 Green trade fairs after the pandemic "The "green industry" is quite straightforward", or "you meet many people again and again over ... read more
2022-10-25 Robert Wacker> Fleuroselect – The Heartbeat of the Flowering World In 2020, the international breeders' organisation Fleuroselect celebrated its 50th anniversary. Unfortunately, due ... read more
2022-09-06 Luisa Gregg> Cultivate 2022 After two years of online meetings, trade fairs can finally take place again. This also applies to ... read more
2022-08-16 Luisa Gregg> Garden Centers in the US – Thinking outside the box The presentation of plants at the point of sale plays a major role for successful sales. How do you ensure that not ... read more
2022-05-06 Opportunities and dangers of display advertising Digital advertising brings with it a whole range of new advertising opportunities that can be promising for smaller ... read more
2022-04-14 Very Peri – Color of the Year 2022 A new Pantone color that awakens personal ingenuity and creativity with its bold presence. read more
2021-10-15 Brexit: One year on… At the beginning of January 2021, after years of discussion, negotiations, opinion and a few false-starts, the UK left ... read more
2021-10-14 Robert Wacker> The worldwide seed-industry – another busy year At the end of the 1990s, the worries were great! Many companies that had started selling seeds to hobby gardeners after ... read more
2021-08-23 Robert Wacker> Rising raw material prices in horticultural production with stagnating sales prices Which plant producer has not complained about "bad prices" in the last decades. In fact, our industry has a ... read more
2021-04-16 Online meetings via ZOOM – a practical example For more than a year, the words ZOOM, TEAMS or Skype have been part of many people's everyday working lives. These ... read more
2021-02-16 Tags = Gardening Confidence It’s important that we not forget who really supports us all. From breeding and branding, through production and ... read more
2021-01-18 Robert Wacker> Orchids – from top seller to “problem case” In the last 25 years, the production and sales figures for orchids knew only one way - upwards. While considerable ... read more
