2023-11-17

Silver at the TASPO AWARDS for digital marketing solution

Silver at the TASPO AWARDS for digital marketing solution
 
Author:
Managing Director Media Concept Group

Media Concept Schweiz AG's latest concept, plants? easy!, won 2nd place in the "Best Digital Marketing Activity" category at this year's Taspo Awards and took home silver. In this blog post, we provide information about the concept and the award ceremony.

The awards were presented at a GALA event in Berlin in the presence of leading representatives of the green sector from Germany, Switzerland and Austria.

Bernhard Schmid and Bruno Ribiero at the TASPO Awards ceremony in Berlin. 
Bernhard Schmid and Bruno Ribiero at the TASPO Awards ceremony in Berlin.

The plants? easy! concept is unique in the green market and stands for content marketing in action. The cross-media marketing concept makes it possible to appeal to plant beginners and a younger target group and to position the specialist garden centres of EGP "Die grünen Profis" as the right point of contact. 

Plants? easy! provides a simple and stimulating introduction to the green hobby through various plant categories and short films that show in just a few minutes what is needed for successful and "species-appropriate" plant cultivation and care. The project has been perfectly tailored to the Swiss market by using a "youthful language" and speaking in dialect or French.

Performers from the "younger generation" explain plant care in a humorous way. 
Performers from the "younger generation" explain plant care in a humorous way.

The cross-media customer approach takes place along the entire customer journey. The marketing activities consist of an orchestrated combination of search engine marketing with printed customer magazines, email marketing and social media posts through to POS measures to draw the attention of budding gardeners to the easy-care plants on the sales floor and support them with helpful information.

Find out more about plant? easy! here www.plants-easy.ch

Graphical overview regarding the «customer journey» 
Graphical overview regarding the «customer journey»

We will be happy to advise you in detail on how to launch special customer acquisition activities in your company. For sales success and perhaps for winning a "TASPO Award" …

 

Author:
Robert Wacker
Managing Director Media Concept Group
Robert Wacker has been working in the green industry since 1980. For 20 years, he has been developing marketing and sales concepts for breeders, producers and retailers. As Managing Director of all international affairs for the Media Concept Group, he regularly writes articles for this blog..

Data protection information

This webseite uses external components, such as Adobe Fonts, Google Analytics and Google Maps, which can be used to collect data about your behaviour. Data protection information