2023-05-30

Addressing target markets individually – opportunities abroad

Addressing target markets individually – opportunities abroad
 
Author:
Managing Director Media Concept Schweiz AG

Are there opportunities abroad? Many companies produce plants for regional markets and from time to time ask themselves, "Can I be successful abroad?" Media Concept and Gregg Marketing have compiled a short list of consideration points to present in our latest blog post.

If you want to target markets abroad in the plant sector, there are several strategies you can follow. Here are some tips that can help you

Market knowledge
Before expanding into a foreign market, it is important to conduct thorough market research. Analyse the target market, demand for plant products, local trends, competitors, and potential customers.

Analysis is at the beginning of the project 
Analysis is at the beginning of the project

Cultural and legal requirements
Consider the cultural differences of the target market. Make sure that your products meet the preferences and needs of local consumers. For example, pelargoniums for the balcony need to be slightly longer in France than in Germany. Also consider the legal requirements, for example in terms of import and customs regulations as well as plant protection regulations.

Identify distribution channels
Find suitable distribution channels to sell your products abroad. This may involve building partnerships with local retailers, wholesalers or online marketplaces. Work with local experts to build the best distribution network.

Export special species and varieties to other countries  
Export special species and varieties to other countries

Marketing and promotion
Develop a targeted marketing strategy to promote your plant products abroad. Use different channels such as social media, online advertising, print media and trade fairs to reach potential customers. Also take into account the language and cultural characteristics of the target market.

A good example is Varia Vert - highest competence for the Swiss and Austrian markets. 
A good example is Varia Vert - highest competence for the Swiss and Austrian markets.

Quality and reliability
In the international market, it is important to emphasise the quality and reliability of your products. Make sure that your plant products meet international standards and are of high quality. Certifications such as organic or Fairtrade certificates can also help to gain the trust of customers abroad.

Customer service and support
Provide excellent customer service and support for your customers abroad. Make sure you answer questions quickly, meet delivery times and resolve any issues effectively. This will help build long-term customer relationships and enhance your reputation. Being present at regional trade fairs is also very helpful, as the pictures below show.

Here is also an example of a successful trade fair presentation abroad  
Here is also an example of a successful trade fair presentation abroad

Local partnerships
Consider working with local partners to support your market launch abroad. These can be distributors, agents, or even joint ventures. Local partners can have valuable knowledge and networks to help you enter the target market.

Media Concept and Gregg Marketing are available for a no-obligation consultation on all these points.

 

Author:
Robert Wacker
Managing Director Media Concept Schweiz AG
Robert Wacker has been working in the green industry since 1980. For 20 years, he has been developing marketing and sales concepts for breeders, producers and retailers. As Managing Director of Media Concept Schweiz AG, he regularly writes articles for this blog.

Data protection information

This webseite uses external components, such as Adobe Fonts, Google Analytics and Google Maps, which can be used to collect data about your behaviour. Data protection information