2023-05-30 Robert Wacker> Addressing target markets individually – opportunities abroad Are there opportunities abroad? Many companies produce plants for regional markets and from time to time ask ... read more
2023-05-03 Robert Wacker> What is important for the introduction of a brand? Even in the "green industry" we talk about "brands". Not infrequently we look at names like Apple, ... read more
2023-02-24 Wilhelm Gregg> IPM 2023 After a 2-year break, the IPM took place again in Essen from 01/24-27/23. read more
2023-01-23 Robert Wacker> Does climate change have an impact on shopping behaviour? Over the last few months, many surveys have indicated that more than 50% of all consumers want to change their shopping ... read more
2022-12-16 Color of the year 2023 'Viva Magenta' An unconventional hue for an unconventional time. Pantone's Color of the Year 2023, Viva Magenta 18-750, vibrates ... read more
2022-11-22 Green trade fairs after the pandemic "The "green industry" is quite straightforward", or "you meet many people again and again over ... read more
2022-10-25 Robert Wacker> Fleuroselect – The Heartbeat of the Flowering World In 2020, the international breeders' organisation Fleuroselect celebrated its 50th anniversary. Unfortunately, due ... read more
2022-09-06 Luisa Gregg> Cultivate 2022 After two years of online meetings, trade fairs can finally take place again. This also applies to ... read more
2022-08-16 Luisa Gregg> Garden Centers in the US – Thinking outside the box The presentation of plants at the point of sale plays a major role for successful sales. How do you ensure that not ... read more
2022-05-06 Opportunities and dangers of display advertising Digital advertising brings with it a whole range of new advertising opportunities that can be promising for smaller ... read more
2022-04-14 Very Peri – Color of the Year 2022 A new Pantone color that awakens personal ingenuity and creativity with its bold presence. read more
2021-10-15 Brexit: One year on… At the beginning of January 2021, after years of discussion, negotiations, opinion and a few false-starts, the UK left ... read more
2021-10-14 Robert Wacker> The worldwide seed-industry – another busy year At the end of the 1990s, the worries were great! Many companies that had started selling seeds to hobby gardeners after ... read more
2021-08-23 Robert Wacker> Rising raw material prices in horticultural production with stagnating sales prices Which plant producer has not complained about "bad prices" in the last decades. In fact, our industry has a ... read more
2021-04-16 Online meetings via ZOOM – a practical example For more than a year, the words ZOOM, TEAMS or Skype have been part of many people's everyday working lives. These ... read more
2021-02-16 Tags = Gardening Confidence It’s important that we not forget who really supports us all. From breeding and branding, through production and ... read more
2021-01-18 Robert Wacker> Orchids – from top seller to “problem case” In the last 25 years, the production and sales figures for orchids knew only one way - upwards. While considerable ... read more
2020-12-30 Robert Wacker> The colors of the year 2021 Since 2012, the Pantone Color of the Year ’has also been observed, discussed and partly used for product developments ... read more
2020-12-09 Plant Sales Predictions for Spring 2021 Forecasting is a difficult business. How many of us predicted a Covid virus for this past spring? The impact of the ... read more
2020-11-03 Wilhelm Gregg> Picture labels in the green market / materials yesterday - today - tomorrow When people talked about picture labels for plants 20 years ago, they mostly meant small-format, white stick, clip-on ... read more
