2024-08-23 Luisa Gregg> IMPULSE PURCHASES – concept representations at the point of sale On the sales floor, it is important to convince customers of your product within just a few seconds. Why should you ... read more
2024-07-15 Robert Wacker> "The" generations: What do they spend money on? What role does "GREEN" play? Spending habits in the retail trade vary greatly between different generations and age groups. In our "green ... read more
2024-07-10 Luisa Gregg> Flower Trials 2024 “Where plants meet people” – from June 11th to June 14th, 2024, the annual Flower Trials took place at a total of 30 ... read more
2024-05-17 Robert Wacker> How has the 2024 sales season started - where does the industry stand? There are many early indicators for developments! The course of the sales season for Viola and Primula is certainly one ... read more
2024-03-15 Digital marketing Digital marketing has brought many new, sometimes cost-effective opportunities, especially for smaller companies. ... read more
2024-02-19 Robert Wacker> IPM Essen 2024 - anniversary edition with a new direction I am starting this blog post with a very personal look back at 40 years of IPM. In 1983, I travelled to a new trade ... read more
2024-01-15 Analog marketing There are many prejudices against classic, analog marketing: it costs a lot, is useless, nobody looks at it anyway, ... read more
2023-12-15 Robert Wacker> Color of the year 2024 «PEACH FUZZ» Just 12 years ago, nobody in our "green industry" took any notice of the Pantone "Colour of the ... read more
2024-01-15 Customer journey – or why many customers don't even make the journey to you or cancel it One side of marketing is deciding how you as a company offer your products and services. On the other hand, it is ... read more
2023-11-17 Robert Wacker> Silver at the TASPO AWARDS for digital marketing solution Media Concept Schweiz AG's latest concept, plants? easy!, won 2nd place in the "Best Digital Marketing ... read more
2023-11-20 Robert Wacker> Secondary placement at the POS – what is important in display design and production? In food retailing, we have known for many years the secondary placement of products as a successful model for ... read more
2023-08-31 Robert Wacker> Wilhelm Gregg – a life for horticulture An institution of German horticulture has retired on 30 June 2023: Our esteemed colleague and partner of many years, ... read more
2023-07-14 Marketing is like gardening Nothing is as constant as change, Heraclitus knew more than 2500 years ago. This insight seems more relevant than ever ... read more
2023-05-30 Robert Wacker> Addressing target markets individually – opportunities abroad Are there opportunities abroad? Many companies produce plants for regional markets and from time to time ask ... read more
2023-05-03 Robert Wacker> What is important for the introduction of a brand? Even in the "green industry" we talk about "brands". Not infrequently we look at names like Apple, ... read more
2023-02-24 Wilhelm Gregg> IPM 2023 After a 2-year break, the IPM took place again in Essen from 01/24-27/23. read more
2023-01-23 Robert Wacker> Does climate change have an impact on shopping behaviour? Over the last few months, many surveys have indicated that more than 50% of all consumers want to change their shopping ... read more
2022-12-16 Color of the year 2023 'Viva Magenta' An unconventional hue for an unconventional time. Pantone's Color of the Year 2023, Viva Magenta 18-750, vibrates ... read more
2022-11-22 Green trade fairs after the pandemic "The "green industry" is quite straightforward", or "you meet many people again and again over ... read more
2022-10-25 Robert Wacker> Fleuroselect – The Heartbeat of the Flowering World In 2020, the international breeders' organisation Fleuroselect celebrated its 50th anniversary. Unfortunately, due ... read more
