2018-12-21

Color of the year 2019 – Living Coral

Color of the year 2019 – Living Coral
 
Author:
Production Manager

The new colour of the year is published! The Pantone colour institute named the colour «Living Coral» as colour of the year 2019. «Living Coral» is a colour that can be found in nature. It stands for the colourful coral reefs and spreads a sense of ease and optimism. In this article we want to answer the questions what the Pantone colour institute is and what the colour of the year is all about. Furthermore, we want to show you what kind of products are already available in the colour of the year.

The election of the colour of the year is based on extensive research. Global trends in the entertainment and movie industry, contemporary art work and the fashion industry are being analysed. Additionally, new technologies and materials as well as popular tourist destinations are included in the analysis. Lastly, Social media platforms and upcoming sport events are being considered. The Pantone colour institute has been published the color of the year since 2000. The institute is therewith an important consultant for companies that deal extensively with colours.

The colour of the year has a large impact on many industries. Many businesses, especially those that are in the fashion-, interior- or industrial design industry. There are many products that are now being produced in the colour of the year and this has an impact on the customer behaviour.

A selection of Products which are already available in the colour of the year are visible in the slideshow below. Also, we want to show you some plants that have blossoms in the colour of the year.

Do you have additional questions regarding the colour of the year or are you interested in considering the colour of the year for a product design? If so, please do not hesitate to contact us.

 

Author:
Christian Benger
Production Manager
After Christian Benger completed his training as a forest ranger, he went on and did an apprenticeship as a landscape gardener. During his subsequent business studies with a major in International Management Christian Benger acquired in-depth knowledge of management processes. During his studies, he gained valuable experience in different industries such as global logistics and IT. Christian Benger joined Media Concept Schweiz AG shortly after the successful completion of his business studies.