2018-11-23

Plantarium 2018 & Groen-Direct – For the first time under one roof

Plantarium 2018 & Groen-Direct – For the first time under one roof
 
Author:
Managing Director Media Concept Schweiz AG

For the first time two well accepted exhibitions for the green industry joined forces. As a result visitor from all around Europe and overseas have got a perfect overview regarding the latest developments in plant breeding and innovative technology for tree nurseries. MCS Group visited Plantarium and Groen-Direct and we would like to provide you a 'flavour'...

"Let's make the world greener together" was the slogan of the two combined exhibitions. More than 250 companies introduced new products and services to the target audience coming from all European countries, USA, Asia, Australia, Russia and South America. The organisers and exhibitors were more than satisfied with the number of visitors. According to them it paid off to bring the events together and offer one ticket for both exhibitions.

Besides the general developments a well-respected competition regarding the best product takes place every year. The breeding results in the 'hardy-nursery-product-world" are usually less known, compared to the bedding plant market. The "Novelty of the Year 2018" is the Buddleja davidii 'SMNBDBT (Rocketstar Indigo. The jury decided for 'Rocketstar Indigo' due to the compact plant habit, the deep violett blooms in combination with the dark green leaves.

Buddleja davidii 'SMNBDBT (Rocketstar Indigo). Picture: Plantarium
Buddleja davidii 'SMNBDBT (Rocketstar Indigo). Picture: Plantarium

Besides the "Novelty of the Year" the following four plants received Gold Medals:
• Carex morrowii 'Everglow' (EVERCOLOR)
• Echinacea 'IFECSSSAL' (SUNSSEEKERS SALMON)
• Hydrangea arborescens 'NCHA8' (BELLARAGAZZA LIMETTA)
• Hydrangea macrophylla 'ROCO131801' (ROCO BLACK KNIGHT)

Groen-Direct provided an overview across the whole assortment needed in retail. See below some examples how it was shown:

Hydrangea display in the exhibitions halls
Hydrangea display in the exhibitions halls
Acer display in the exhibitions halls
Acer display in the exhibitions halls

Even the focus of the exhibition was clearly on plants, good presenatation examples for seed and bulbs were shown as well:

If you haven't had time to visit Plantarium 2018 we highly recommend “saving the date” in August 2019 - maybe we meet then at Plantarium 2019.

 

Author:
Robert Wacker
Managing Director Media Concept Schweiz AG
Robert Wacker has been working in the green industry since 1980. For 20 years, he has been developing marketing and sales concepts for breeders, producers and retailers. As Managing Director of Media Concept Schweiz AG, he regularly writes articles for this blog.