To successfully market varieties and to gain the consumer's attention, with already a wide range of assortments currently on the market, new varieties with special characteristics must be produced. Thus, the Petunia 'Nightsky' with its dotted flowers has been very successful in recent years and became an indispensable part of any interesting bedding and balcony plant range.
What were the highlights of 2018? Firstly, one needs to mention the winner of the Fleurostars 2018: Osteospermum 'Purple Sun' (breeder Selecta One). This strain convinced the jury with its impressive visual impact at the point of sale and its high commercial potential - a true winner with WOW-Faktor.
Taking part in the FlowrTrials, Volmary presented itself at the same location as Benary. In addition to diverse genetics, the interesting and high-turnover marketing concepts were also very compelling. Particularly:
• BEE VEGETABLE
• Chocolate bar
• Sweet Potatoes
The visitors of the FlowerTrials also had the opportunity to stop in Boskoop. The Plantarium building hosted the “Garden and Trials” fair for new hits, which is officially not part of the FlowerTrials.
Above all, breeding novelties in the area of woody plants and shrubs were presented. A special highlight was the Hydrangea 'Runaway Bride' - winner of the "Plant of the Year" award at the Chelsea Flower Show 2018. The marketing concept was created by Media Concept Switzerland and all advertising materials are supplied by Gregg Marketing.
Are you looking for a specific plant or variety? We have a complete overview. Just contact us! We look forward to speaking with you.