2022-04-14

Very Peri – Color of the Year 2022

Very Peri – Color of the Year 2022
 
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Key Account

A new Pantone color that awakens personal ingenuity and creativity with its bold presence.

For 23 years, the Pantone Color Institute has been setting the first trends for the new year. In 2022, the color is something very special: for the first time, the Pantone Color of the Year has been completely redeveloped. Very Peri is inspired by the times of change we live in.

Very Peri is a mixture of blue tones, but at the same time has a reddish-purple undertone. It shows us a "vibrant, joyful view of the world and dynamic presence that inspires bold creativity and imaginative expression. Society is increasingly recognizing that colors are an indispensable form of communication, offering the opportunity to express and influence ideas and emotions, and to interact and connect with others. The complexity of this new reddish-purple shade of blue emphasizes the broad possibilities that lie ahead," according to the Pantone Color Institute.

Pantone's Color of the Year continues to set trends in fashion and among designers. It's quite possible that one or two trendy decorative items in the green industry will come in Very Peri in 2022.

In the flora, there are definitely some flowering plants that hit the trendy hue pretty well - depending on the variety, of course - such as. Lavender, Scabiosa, Agapanthus, Clematis, Nepeta, Eryngium or Wisteria or even some annuals varieties.

How about offering your customers a balcony box, a bouquet of flowers or even a garden in Very Peri or trendy indoor plants in the new trendy color? We would be happy to advise you on what influences the color of the year has on your product developments or in what way you can use Very Peri for your advertising and marketing activities.

 

Author:
Key Account
Bernhard Schmid holds a degree in Horticultural Engineering FH and a Bachelor's degree in Marketing. He has worked in the green sector for over 20 years in various (marketing) positions. Among other things, he was the managing director of a large garden centre and headed a department for a business association. Today, clients at Media Concept Group benefit from these years of experience and he shares his knowledge on this blog.