What is important for a successful website? How can you reach high numbers of visitors and make them come back to your website? Find 10 tips here which play an important role for the success of a website:
1. Coherent Concept
Why is my company better than others? Which target group do I want to reach with my web presence and what is the additional benefit for the visitor? It is important to think about questions like these and answer them before developing a website in order to have clear goals and reach them.
2. Appealing, Modern Layout
The first impression counts. Put yourself in the foreground with your web presence and arrange a positive first image of your company to (potential) customers. Picture language, colouring, font and many more aspects have an influence on the appearance.
3. Clarity
A clearly arranged website is important to spread a positive impression and make the visitors return. Users are supposed to easily find their way on the website and easily find what they are looking for. Take your time to plan and test your navigation structure.
4. Picture Language
A picture says more than a thousand words. Use appealing, professional pictures representing your company. Meaningful pictures strengthen the overall impression and demonstrably boost a company’s success.
5. Content
Most importantly a website needs good content. It does not only show how trustful your company is but also that you are a specialist in your sector. Search engines react to current content on a regular basis. The more content you upload the more interesting the website is for the search engines. Content should be individual and relevant to your target group. Thus your website is going to climb up in the search engine rankings.
6. Being up-to-date
Content such as texts, statistics etc. should be correct and up-to-date and include relevant key words for search engines. Therefore, upload new posts regularly and revise your content pages regularly so that you reach a better ranking in search engines and make users visit the website again.
7. Responsive Design
More and more consumers use mobile devices such as smartphone or tablet to surf the web. Therefore your website should be responsive: it has to be optimally illustrated on different screen sizes. Furthermore your website becomes user friendly and makes visitors stay longer with a responsive design. Besides that, the optimized layout is very important for search engine optimization – only a website which is found can be successful in winning new customers.
8. Search Engine Optimization
Most of the internet users only click on results on page 1 when they use search engines. Clearly your website should be present on this page. Different factors play an important role: next to technical approaches and suitable content, relevant links from other websites help rising attractiveness of your website and positively influence the ranking.
9. Contact Persons
Personalize your website and make the contacting easy. Be availabe and don’t hide. Names of contact partners and pictures of the team members give a feeling of trust.
10. Performance
Beautiful, big pictures lead to a great impression. However the pictures‘ resolution should not be too big to keep loading times as short as possible. Hosting plays an important role.
You would like to relaunch your website or develop a new online presence? We provide your individual, appealing website and take you through a more and more complex digital world. We look forward to hearing from you.
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