Digital marketing has brought many new, sometimes cost-effective opportunities, especially for smaller companies. However, the wide variety of digital media often makes it difficult to focus on the relevant measures. In addition, digital marketing has become highly professionalised in recent years and the possibilities have become so diverse that it is increasingly difficult for SMEs to keep track of everything.
I am starting this blog post with a very personal look back at 40 years of IPM. In 1983, I travelled to a new trade fair in North Rhine-Westphalia for the first time - today's IPM. The 100 exhibitors of 1983 became over 1400 exhibitors. The number of visitors grew from around 1,500 to almost 60,000 at the beginning of the millennium - 36,000 trade visitors from 46 countries wanted to see this IPM. I would be delighted to take you on my 40th tour of the fair.
There are many prejudices against classic, analog marketing: it costs a lot, is useless, nobody looks at it anyway, etc. Is that really the case? In this article, we want to take a closer look at the individual classic advertising media and show how they can be used successfully.
The Media Concept Group takes care of your project from the first idea through to the ripe fruits. A perfect cooperation is guaranteed – including conception, creation and realisation.
The fruit kernel is in the focus – we get your quintessence to the point with the right specialised texts and adequate pictures.
To realise your competent advertising presence, you just have to pick from one tree. From sowing to harvest – we are your contact for marketing.
Your enterprise and your goals are in the very centre of our focus and thus define the making of your marketing. Discover our already successfully harvested fruits here.