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Flower Trials 2018 – Where Plants Meet People
The FlowerTrials is the internationally best-known industry event when it comes to defining future ranges in the market for bedding, balcony and potted plants. At 32 locations in Germany and the Netherlands, the ornamental plant breeding companies will present their latest species and concepts at FlowerTrials 2018. Media Concept Switzerland and Gregg Marketing give a small overview of the FlowerTrials with this blog post.
Media Concept Group
“It was our objective to offer high quality and comprehensive marketing, design and printing services across Europe”
Digital transformation – significance for the horticultural market
Digitalisation changes our life! Who would disagree? We experience faster changing processes caused by digitalisation. Whatever seemed to be «carved in stone» does not exist any more. What means digitalisation and when shall we speak of digital disruption? This is what we explain in this article. Furthermore we discuss about the influence of this development in short-term, medium and longterm point of view on our market.