2024-03-15 Digital marketing Digital marketing has brought many new, sometimes cost-effective opportunities, especially for smaller companies. ... read more
2024-02-19 Robert Wacker> IPM Essen 2024 - anniversary edition with a new direction I am starting this blog post with a very personal look back at 40 years of IPM. In 1983, I travelled to a new trade ... read more
2024-01-15 Analog marketing There are many prejudices against classic, analog marketing: it costs a lot, is useless, nobody looks at it anyway, ... read more
2023-12-15 Robert Wacker> Color of the year 2024 «PEACH FUZZ» Just 12 years ago, nobody in our "green industry" took any notice of the Pantone "Colour of the ... read more
2024-01-15 Customer journey – or why many customers don't even make the journey to you or cancel it One side of marketing is deciding how you as a company offer your products and services. On the other hand, it is ... read more
2023-11-17 Robert Wacker> Silver at the TASPO AWARDS for digital marketing solution Media Concept Schweiz AG's latest concept, plants? easy!, won 2nd place in the "Best Digital Marketing ... read more
2023-11-20 Robert Wacker> Secondary placement at the POS – what is important in display design and production? In food retailing, we have known for many years the secondary placement of products as a successful model for ... read more
2023-08-31 Robert Wacker> Wilhelm Gregg – a life for horticulture An institution of German horticulture has retired on 30 June 2023: Our esteemed colleague and partner of many years, ... read more
2023-07-14 Marketing is like gardening Nothing is as constant as change, Heraclitus knew more than 2500 years ago. This insight seems more relevant than ever ... read more
2023-06-30 Luisa Gregg> Flower Trials 2023 As every year in the 24th week, more than 60 pot and bedding plant breeders from the entire industry presented their ... read more
2023-05-30 Robert Wacker> Addressing target markets individually – opportunities abroad Are there opportunities abroad? Many companies produce plants for regional markets and from time to time ask ... read more
2023-05-03 Robert Wacker> What is important for the introduction of a brand? Even in the "green industry" we talk about "brands". Not infrequently we look at names like Apple, ... read more
2023-03-10 2023 selling season – What are the expectations of the horticultural retail industry? As every year before the spring season, the industry wonders what the upcoming season will be like. But venturing a ... read more
2023-02-24 Wilhelm Gregg> IPM 2023 After a 2-year break, the IPM took place again in Essen from 01/24-27/23. read more
2023-01-23 Robert Wacker> Does climate change have an impact on shopping behaviour? Over the last few months, many surveys have indicated that more than 50% of all consumers want to change their shopping ... read more
2022-12-16 Color of the year 2023 'Viva Magenta' An unconventional hue for an unconventional time. Pantone's Color of the Year 2023, Viva Magenta 18-750, vibrates ... read more
2022-11-22 Green trade fairs after the pandemic "The "green industry" is quite straightforward", or "you meet many people again and again over ... read more
2022-10-25 Robert Wacker> Fleuroselect – The Heartbeat of the Flowering World In 2020, the international breeders' organisation Fleuroselect celebrated its 50th anniversary. Unfortunately, due ... read more
2022-09-06 Luisa Gregg> Cultivate 2022 After two years of online meetings, trade fairs can finally take place again. This also applies to ... read more
2022-08-16 Luisa Gregg> Garden Centers in the US – Thinking outside the box The presentation of plants at the point of sale plays a major role for successful sales. How do you ensure that not ... read more