2019-12-11

The color of the year 2020 – «CLASSIC BLUE»

The color of the year 2020 – «CLASSIC BLUE»
 
Author:
Managing Director Media Concept Schweiz AG

Every year at the beginning of December, many designers, fashion enthusiasts and increasingly more people in the green sector are waiting to announce the color of the year. Last week it was time again and the Pantone Color Institute ended the tension – the choice was «CLASSIC BLUE». What can horticultural production companies and retailers expect from this color? With the Echeveria, Pantone even put a plant at the center of the market launch.

«This impressive blue color conveys calm, trust and solidarity and underscores our desire for a reliable and stable foundation on which we can build as we cross the threshold to a new era», with these words Pantone explains the decision for «CLASSIC BLUE». 

Our time is getting faster and faster! Work and private life is getting more and more connected! The term work-life balance has become obsolete and is increasingly being replaced by the trend work-life blend. Because «CLASSIC BLUE» fits with its soothing properties in the time and lifestyle of many people. BLUE is perceived by most people as restful and at the same time provides a stable foundation for "perceived peace" and actual peace.

All of these beneficial properties on the psyche can also be harnessed to plants, and so «CLASSIC BLUE» is expected to boost the successful sale of plants in 2020.

Here Pantone sets the trend plant «Monstera» in the perfect context with «CLASSIC BLUE».
Here Pantone sets the trend plant «Monstera» in the perfect context with «CLASSIC BLUE».
The producers of blueberry plants will feel a push.
The producers of blueberry plants will feel a push.

Unfortunately there are far fewer blue flowers in the plant world compared to yellow, pink and white. That's why color BLUE is in high demand. For many years, breeders strive to reed a blue rose – the results are still modest. There is not blue Pelargonium zonale either.

Whether in cosmetics, fashion, hobby or cars – by 2020 «CLASSIC BLUE» will be omnipresent.
Whether in cosmetics, fashion, hobby or cars – by 2020 «CLASSIC BLUE» will be omnipresent.

We look forward to many projects that we can develop for our clients, for whom «CLASSIC BLUE» will play a role.

 

Author:
Robert Wacker
Managing Director Media Concept Schweiz AG
Robert Wacker has been working in the green industry since 1980. For 20 years, he has been developing marketing and sales concepts for breeders, producers and retailers. As Managing Director of Media Concept Schweiz AG, he regularly writes articles for this blog.