2018-04-27

Labels with added value

Labels with added value
 
Author:
Managing Director Media Concept Schweiz AG

Catching the attention of the consumer at the point-of-sale is always a challenge. The assortments are getting constantly broader and the consumer is missing the guidance during the purchase process. Which product is worthwhile to be chosen for? Innovative companies first do a comprehensive trend research first followed by the packaging development. Finally the label carries all information and has in top of it the look to seduce the consumer during the purchase process. In this blog-article we would like to show the possibilities how the purchase-decision-process can be influenced by the design and the production method of the label.

We have an advantage – our product (the plant) is usually attractive by itself. The challenge is to distinguish your plants to other plants of the same genius or variety.

An important trend in plant promotion is plant labels with metallic effects. Gold or silver film lamination lead to a valuable label and support the value of the plant or the plant arrangement.

Two practical examples amongst hundreds of possibilities:

Full coverage film-lamination with partial print
The basic material is laminated with a very thin gold film. The glue connects the basic material and the film is very strong.
The graphical elements will be printed in full colours directly on the film with a “layer of white” upfront. The pictures show the result. The Helleborus flower stands out very good and takes the attention of the consumer. The plant will be preferred, because a higher quality and exclusivity will be associated with this product.

Full coverage film-lamination with full coverage print
This example shows a lamination with silver film. Various colours will be printed on the film. This is causing metallic effects comparable with metallic-varnish used in the car production. The picture shows an eye-catching green effect. The word “living” is printed in white as well as the area of indicating the Swiss origin. The label is used for valuable plants and floristic arrangements. All products will gain attention at the point-of-sale.

 

Author:
Robert Wacker
Managing Director Media Concept Schweiz AG
Robert Wacker has been working in the green industry since 1980. For 20 years, he has been developing marketing and sales concepts for breeders, producers and retailers. As Managing Director of Media Concept Schweiz AG, he regularly writes articles for this blog.