We have an advantage – our product (the plant) is usually attractive by itself. The challenge is to distinguish your plants to other plants of the same genius or variety.
An important trend in plant promotion is plant labels with metallic effects. Gold or silver film lamination lead to a valuable label and support the value of the plant or the plant arrangement.
Two practical examples amongst hundreds of possibilities:
Full coverage film-lamination with partial print
The basic material is laminated with a very thin gold film. The glue connects the basic material and the film is very strong.
The graphical elements will be printed in full colours directly on the film with a “layer of white” upfront. The pictures show the result. The Helleborus flower stands out very good and takes the attention of the consumer. The plant will be preferred, because a higher quality and exclusivity will be associated with this product.
Full coverage film-lamination with full coverage print
This example shows a lamination with silver film. Various colours will be printed on the film. This is causing metallic effects comparable with metallic-varnish used in the car production. The picture shows an eye-catching green effect. The word “living” is printed in white as well as the area of indicating the Swiss origin. The label is used for valuable plants and floristic arrangements. All products will gain attention at the point-of-sale.