2018-04-27

Handles – useful and effective in advertising

Handles – useful and effective in advertising
 
Author:
Sales and Marketing

Giving added value to the customer – this is possible with handles. You can transport the plant tray without getting dirty hands and you have the opprtunity to place product information or illustrate a topic.

The first impression counts – don’t leave it to coincidence. Plants are supposed to attract the customer’s attention at the point of sale, animate him or her to buy and create a good atmosphere. Especially for young plants or flower bulbs which do not have any blossoms yet or vegetable trays without fruits it is advisable to underline the incentive to buy with pictures and advertising messages.
Untertitel
Handles are a great advertising medium because there is enough space for pictures, information and story telling. They make your product a real eye-catcher. Especially for hobby gardeners who do not have many experienced in gardening it can be useful to show application opportunities with attractive visualisations or show recipes for using vegetables and herbs. Attractive handles can lead to impulse buyings and therefore increase your sales.

We can individually develop length, form and design of the handle for you to achieve the best possible effect. Similar to labels, there’s a trend towards huge and conspicuous forms with big pictures. Besides noticeable layouts and colours, handles can be laminated with metallic foil and emphasize the quality of the plant with this premium effect.

Developing handles, it is very important to know the plant’s weight and the tray. You can send us your tray so we can adjust the closure and make sure the handle fits in the tray and does not come off. We have a huge range of die cutters and closures for different sizes and trays. If there is no suitable one for you, we are happy to develop an individual one for you.

Profit from the manifold opportunities to make your marketing appearance recognizable and win new customers. We are happy to support you chosing the optimal sales support and develop designs individually for you.
 

Author:
Luisa Gregg
Sales and Marketing
After graduating from International Business & Management, Luisa Gregg has deepened her knowledge of marketing activities and has been responsible for brand management in the green industry since then. Since March 2016 she has worked at Gregg Marketing as sales and marketing manager and writes regular contributions to this blog.