2019-10-14

Plantarium 2019 – "Green Fits All"

Plantarium 2019 – "Green Fits All"
 
Author:
Managing Director Media Concept Schweiz AG

"Green Fits All" was the slogan of the 37th edition of the Plantarium exhibition in Boskoop (The Netherlands). Everything was focussed on GREEN innovation and future growth of our industry. The focus, as usual, was clearly on the hardy nursery stock plants. Thousands of visitors appreciated the complete overview regarding the strongest tree nursery region in Europe. All members of Media Concept Group are strongly connected to this branch of the GREEN industry and it is our pleasure to inform you about this important exhibition.

The entrance hall was the starting point for the Ecological route that visitors could walk at Plantarium. The route went past 20 companies that presented interesting products and/or services in the areas of sustainability and health. The guided tour was very much appreciated by both visitors and the companies.

A survey entitled 'Visitors plant ideas' was conducted among Plantarium visitors and participants in order to find out what wishes the people have from the market point of view. After three days of in-depth interviews with visitors and participants, hundreds of ideas and suggestions have been gathered for the further development of 'our' Plantarium! From simple tips to visionary ideas that will help us choose direction. The board is sincerely grateful for all the suggestions and involvement and will certainly work on them.

How strong brands can be was shown during the presentation of Cultivaris and Bailey Nurseries. Garry Grüber and Dan McEnaney introduced new varieties to the visitors. Special emphasis was given to Vitex ‘Flip Side’ and Hydrangea ‘Runaway Bride’.

The next Plantarium in 2020 will be held from 26 to 28 August 2020 at the International Trade Centre at Denemarkenlaan in Boskoop/Hazerswoude. Further information can be found at www.plantarium.nl

The Media Concept Group members will visit this exhibtion as well and looks forward to meeting you in 2020 in Boskoop.

 

Author:
Robert Wacker
Managing Director Media Concept Schweiz AG
Robert Wacker has been working in the green industry since 1980. For 20 years, he has been developing marketing and sales concepts for breeders, producers and retailers. As Managing Director of Media Concept Schweiz AG, he regularly writes articles for this blog.