A creative POS concept attracts attention and encourages customers to take a closer look at the product. Eye-catching labels on the plant not only serve as an eye-catcher, but also offer the opportunity to display the most important information such as care instructions and planting ideas.
If the plants are presented on a CC trolley, there are great options for “CC decoration” such as toppers, campaign signs or banners, which offer additional advertising space and achieve an attractive long-distance effect. In the best case, the labels and the CC banners match each other in the layout, so the sales area looks harmonious.
We also have exciting solutions for presentation on the planting table, e.g. our new table displays. These can be produced individually in shape and size, even in small quantities. Depending on the desired size, the displays attract maximum attention from garden center visitors and offer enough space for information, pictures or graphics. Due to their flat design, they take up hardly any space on the planting table, so the number of plants on the table does not have to be reduced in order to place the display. Regardless of whether they are square, round or plotted in an individual shape – these displays are definitely an eye-catcher.
Color concepts still play a major role in POS design. Colors have a strong psychological impact and can arouse emotions. For example, warm colors like red and yellow can convey energy and excitement, while cool colors like blue and green can convey calm and relaxation. If the picture labels and advertising materials are designed in a harmonious color concept, an inviting ambience is created that encourages customers to take a closer look at the products. The color concept looks particularly harmonious when the colors of the label or pot cover match the flower colors.
We would be happy to work with you to develop the sales area concept that is right for you and look forward to your inquiry!