2018-04-27

High quality plant advertisement on the pot

High quality plant advertisement on the pot
 
Author:
Managing Director Media Concept Schweiz AG

Like many products of daily use, plants must also "fight" for the attention and the favour of the consumer at the point-of-sale. The development of comprehensive marketing concepts is the basis for the successful introduction of a new plant species. In addition to the right slogan for addressing the end user, the right communication media must also be selected. Not only labels, posters, brochures, etc. but also the culture pot can be used for this purpose. In the following article, we present the IML pot as a high-quality option for pot printing.

Where does the term "IML pot" come from? IML comes from English and means "In-Mould-Labelling". In this method of producing horticultural cultivation, hot plastic is injected into a mould. The production machine first places a printed, thin film (= label) in the press mould. This melts with the hot plastic and is inseparably connected to the pot.

This thin film label can be imprinted in high quality offset quality and surpasses any other method of pot printing regarding sharpness of the pictures and brilliance. In addition, the colours are very UV-stable; i.e. The pots can already be used during the cultivation phase. Fading of the colours is impossible.

In horticulture, the IML technology is still little used. IML dominates the market in food packaging. Most ice packs made of plastic or detergent packaging are produced by using IML.

Make IML pots a part of your brand communication. Take advantage of IML and draw the attention of the consumer to your plants. We look forward to hearing from you.

A typical injection moulding application - the granules are melted and turned into a tool (bucket) 
A typical injection moulding application - the granules are melted and turned into a tool (bucket)
An example from the USA Spring Trials
An example from the USA Spring Trials
 

Author:
Robert Wacker
Managing Director Media Concept Schweiz AG
Robert Wacker has been working in the green industry since 1980. For 20 years, he has been developing marketing and sales concepts for breeders, producers and retailers. As Managing Director of Media Concept Schweiz AG, he regularly writes articles for this blog.