2018-04-27

Colour of the Year 2018 - Ultra Violet

Colour of the Year 2018 - Ultra Violet
 
Author:
Managing Director Media Concept Schweiz AG

The "Pantone Colour Institute" announced the "Colour of the Year 2018" - "Ultra Violet". An increasing number of designers are following the trend investigations and recommendations of Pantone. We look forward to recognise "Ultra Violet" quite soon in fashion, home textiles, technical equipment and a lot more areas of our daily life. In this blog article we would like to answer the interesting question, which impact has the "Colour of the Year" to the horticultural industry.

Colour of the Year 2017 - Greenery
Colour of the Year 2017 - Greenery

In 2017 Greenery was the "Colour of the Year". Pantone created an extraordinary advantage for the plant production and retail business. Unfortunately the majority of companies did not use this typical plant colour in marketing and promotion activities. It is a real pity our industry is hardly using the great opportunities of the "Colour of the Year". It is so easy to establish colour ranges of various crops or varieties and making use of subconscious of the consumer.


Colour of the Year 2018 - Ultra Violet
Colour of the Year 2018 - Ultra Violet

We look forward to recognise "Ultra Violet" everywhere
The objective of Pantone is always to mirror the developments of a society by choosing a colour that can reflect overall developments in a society. Pantone says "Ultra Violet" is complex and contemplative. Furthermore it suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.
Just published some designers have been using the trends and created products of our daily live.

At the beginning of each marketing concept, each product launch or each communication concept the target group needs to be analysed. Another important question is related to trends, which may have impact to a society. Generally spoken the following trends need to be considered:

• mega-trends and value-trends
• design- and colour-trends
• garden-trends

How does the consumer colours receive? Are they meeting the attitude to life of the target group?
Do we have the expectation of better sales by utilising the "right colours"? It is very helpful to be aware the Pantone "Colour of the Year" and maybe to implement into concept developments.


It will be our pleasure to give you advises how you can perfectly reach your target audience. Maybe "Ultra Violet" will play a role in our conversation. We look very much forward to our next meeting.
 

Author:
Robert Wacker
Managing Director Media Concept Schweiz AG
Robert Wacker has been working in the green industry since 1980. For 20 years, he has been developing marketing and sales concepts for breeders, producers and retailers. As Managing Director of Media Concept Schweiz AG, he regularly writes articles for this blog.