2018-04-27

Internet Marketing: The Crown Makes the Tree

Internet Marketing: The Crown Makes the Tree
 
Author:
Head of Marketing & Sales, Digital Media

Who hasn’t already experienced this: the more you deal with a topic, the more questions you have. Internet marketing is similar. Such a simple thing. Everybody knows the Internet. However, the more you educate yourself, the more complex the topic suddenly becomes.

Internet-Tree
Internet-Tree

A stable stem and strong roots
In Internet Marketing the website is the trunk and the basis for the whole marketing. Without the trunk, there is no tree. No website, no internet marketing. A good web design, state-of-the-art technologies, clean programming and a coherent concept ensure that your website works and runs smoothly. Those things represent the roots of your web presence.

Flowering branches and leaves
The many branches and leaves of a tree stand for the various instruments involved in internet marketing. This ranges from e-mail marketing, search engine optimization, social media marketing, blogs and AdWords to online PR, banner advertising etc. And just as a tree is always growing new branches, the number of instruments also keeps increasing. But all of them have one thing in common: They originate from the root, and are all firmly connected to the website.

The crown makes the tree
Internet marketing is like a tree. A tree is only beautiful when it has a beautiful crown. Internet marketing is only successful if you use as many instruments as possible. Focusing on a single instrument will hardly bring you success. Everything is inter-connected. A tree with large branch and foliage, but without a stable trunk, will break sooner or later. Plant a stable stem with healthy roots and let your tree grow and bloom.

Place value on a good website and let it grow and flourish with different instruments - for the crown makes the tree.

 

Author:
Christian Schuler
Head of Marketing & Sales, Digital Media
Christian Schuler holds a bachelor`s degree in Computer Engineering and Computer Science and has been working on this topic for over 25 years. With his master`s degree in Sales and Marketing he complements this knowledge optimally for today`s market challenges. After studying, he worked for a long time in software development. He then became the managing director of a retail company and a trading and sales company. Today, customers at the Media Concept Group benefit from these years of experience. He shares his knowledge on this blog.