2020-12-30

The colors of the year 2021

The colors of the year 2021
 
Author:
Managing Director Media Concept Schweiz AG

Since 2012, the Pantone Color of the Year ’has also been observed, discussed and partly used for product developments in the green sector. In the beginning this was very cautious and only a few companies and media dealt with it. Now the period around December 10th of each year is the standard date for the publication of the Color of the Year. In this blog post we present the colors of 2021 and look back on a success story in our industry.

The Pantone colors of the year 2021 are ‘Ultimate Gray’ (a light gray) and ‘Illuminating’ (a strong yellow). According to the Pantone Color Institute, it is an 'ensemble with an encouraging message of strength and hope'. Leatrice Eiseman (Executive Director of the Pantone Color Institute) explains on the Pantone website: “Together, the solid Ultimate Gray and the radiant Illuminating convey a positive message of inner power. Practical and robust, but also warming and optimistic - this is a color combination for hope and resilience. Strength and confidence are nourishment for the human soul."

As our picture series shows, we will see many influences of these colors in product design in various areas in 2021 as well. There are excellent opportunities for the green sector, as many plants and flowers are YELLOW and can be easily combined with gray, especially in a floristic context. Many foliage plants also show a grayish shimmer and should enjoy additional use.

In many areas the colours of the year will be used
In many areas the colours of the year will be used

We are happy to look back to 2012 and show the colors of the respective years. For the first time, Pantone named two colors in 2016 (Rose Quartz and Serenity) and now the Pantone Color Institute has gone this way for the second time with Ultimate Gray and Illuminating

A little review – the colours of the year since 2012
A little review – the colours of the year since 2012

We would be happy to advise you on what influences the color of the year has on your product developments or in what way Ultimate Gray and Illuminating can support your advertising.

 

Author:
Robert Wacker
Managing Director Media Concept Schweiz AG
Robert Wacker has been working in the green industry since 1980. For 20 years, he has been developing marketing and sales concepts for breeders, producers and retailers. As Managing Director of Media Concept Schweiz AG, he regularly writes articles for this blog.